12
Jul

The Booming Market of Online Shopping in India

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  grabdigitalservice.com / 5 months
• July 12, 2024
• 0
• 5 min read

Purchasing of goods has been completely shifted online after the introduction of the Internet in the society. The use of technology has revolutionized the buying process this being because; online shopping has made it easier and less tedious. Hence, many organizations have developed their shopping sites and app to penetrate this market today.

Advantages of Online Shopping

Less Time Consuming : Shop at a time of the buyer’s choice without necessarily having to go through physical outlet stores.
Large Variety : Get all kinds of products that you need in the store.
No Pushy Sales : Shop undisrupted, and no more pushy sales people coming directly to your face.
24/7 Availability : It is an online shopping site to shop round the clock without going out of the house.
Money-Saving : Take advantage of direct buying and order often when there is a discount.

Top 10 Online Shopping Sites in India

1. Amazon India

Amazon is the biggest online retailer in the world famous for its variety and delivery speed. Brand Amazon was initiated in India in the year 2013 Amazon India is part of the Amazon Group. which soon became the world’s largest web-based shopping site getting more than 1,50,000 orders per day. The e-commerce company based in AMZ is in Bangalore that sells numerous and versatile products and services making it the biggest earning site in India.

2. Flipkart

Headquartered in Bangalore, Flipkart was founded in the year of 2007 by Sachin and Binny Bansal and initially it operated with the sale of books only but as the time passes, it emerge its business operations with Electronics, Fashion, Grocery and many more. Having its origin in Bangalore, Flipkart is one of the popular online stores for apparels and accessories with comparatively bargained prices with huge market share and sale seasons featured in India.

 

3. Myntra

The business to consumers Myntra, was set up in the year 2007, operates in the space of fashion and lifestyle. Fashion site Myntra was bought by Flipkart in 2014; it stocks clothing, jewellery, bags and other accessories from more than 500 domestic and international brands. The numbers of special collections and good marketing policies make this site popular among the fans of fashion.

4. Snapdeal

Launched in the year 2010 by Kunal Bahl and Rohit Bansal, initially Snapdeal was just an online deals and coupons portal and later on gradually started turning into online shopping portal. India’s New Delhi based Snapdeal delivers its services to over 4000 towns in the country which totals to 92% market coverage with its Products’ retailing.

5. Ajio

Ajio is an online fashion and lifestyle Brand which was launched by Reliance Retail in the year of 2016. It has private brands out of Mumbai and also offers a very wide shipment of branded clothes and products of Nike, Puma and Superdry etc. Because of its specialty in fashion products and its fast expansion, it gains the preference of customers.

6. Tata 1MG

Previously known as 1MG, a company started in 2015 and later becoming a part of Tata Digital Limited in 2021. Tata 1MG is an online and venture company that is based in Gurgaon which focuses mainly in e-pharmacy business The company offers home laboratory test, consultation with a doctor, and various health and wellness products.

7. Nykaa

Nykaa is the leading beauty and wellness e-tailer established by Falguni Nayar in the year 2012. Earlier catering only to the segment of women’s cosmetics and fashion accessories, the company diversified in 2018 to the men’s grooming products and has a vertical of its own called Nykaa Fashion. It has always listed its products with a vast portfolio of items and strong ties with well-known brand names.

 

8. Pepperfry

The 7-year-old Pepperfry was founded by Ambareesh Murty of Jabong fame and Ashish Shah and focusses on furniture and home accessories. Founded in Mumbai, Pepperfry has one of the largest furniture inventories that can be both fashionable and individualized to every customer, which makes the company stand out in the Indian e-commerce market.

9. Netmeds

Launched in 2015, Netmeds is a reliable and professional online pharmacy that provides prescription medicines as well as online doctors’ consultation and lab tests. Coming with a tag line of “India ki pharmacy” Netmeds is supported by Dadha & Company, which sells many products of healthcare.

10. FirstCry

Opera firstcry.com which was set up in the early 2010 by Supam Maheshwari and Amitava Saha is considered one of the pioneers in internet selling of baby and kids’ products. Originally an e-commerce site selling private label products directly to customers, FirstCry presently operates with regional dealers to provide a wide range of kids’ apparel, accessories, and baby food. Some of its proprietary brands are BabyHug and CuteWalk to which parents seem to be fond of.

Conclusion

Online shopping in India is and will continue to grow because with the help of internet and advancement in technology, people find it easy and convinient. These best online stores meet the different demand with a large number of products offered, reasonable prices, and convenient services. With a rapidly growing market, such platforms are changing to offer a better shopping experience as the market goes on.